Content Creation Ideas: 5 Free Content Ideas Sources

Online engagement is achieved via quality content creation based on relevant content ideas. Quality content is the main driver for peoples recommendations, qualified leads and ultimately sales. If your prospective customers find your content useful and interesting, they will spend more time on your website resulting in better engagement.

The above is now widely accepted norm in the B2B and B2C arenas, and most companies are investing in high quality content creation. However, the problem lies in generating content ideas on a continuous basis; a tough call generally, but more so for small business owners who already have too much on their plates.

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Whether you need to create content for a blog, or struggling for newsletter content ideas, here are 5 great resources to help you with generating content ideas.

Content Ideas 1: Google your best friend!

We all use Google for searching all sorts of things. In fact, 94% of searches in the UK are performed on Google; so why not use it to help generate content creation ideas!

I have a client who is in the travel & tourism industry, and provides tours for tourists in London. One of their services is a bus ride across London, showing tourists the main sites; Buckingham Palace is one of the biggest of the lot. As shown below, I focused on visit to Buckinghampalace , so as to provide some content ideas for their blog and newsletter. Google can read your intent, and will auto-fill relevant terms, as shown, to complete your search query.

You can then look for related searches for the same term. These are at the bottom of the same page.

Looking at the results, the client can create various types of content.

They can have a history series, based on major events since 2000 to what is planned for the current year. Other types of media can be added to this series like videos or images etc.
Monthly newsletter content can be created out of this series.

Given the Google search results above and below, it can safely be assumed that people wishing to visit Buckingham Palace will find this information useful and engaging.

Content Ideas 2: Speak to your customers

One of the best sources of generating good content ideas is your customers. You should be speaking to your customers about their needs and wants from a business like yours.

You can do a survey via email, and ask them what information they would like to see, as well as which type of content they like from your current website, blog or newsletter.
Interviewing your clients will not only yield extremely valuable content ideas, but will make them feel engaged.

That's very good for your business reputation, and can lead to recommendations via word of mouth. Online content creation comes in many shape or forms. Its not always a blog post or piece of newsletter content.

You can create Frequently Asked Questions based on surveys or interviews, or create short videos on tips or how to etc. This type of content will be more engaging, as your customers have asked for it; it can safely be assumed that your prospective clients will find this content useful too.

There is only one pre-requisite for the above: create valuable and engaging content.

Content Ideas 3: Google Adwords (Keyword) Tool

Keywords are where everything starts online. People search for things using different type of words, which are also known as keywords. Googles Adwords Keyword Tool is a free and fantastic tool for finding keywords.

The tool can tell you the level of competition behind each keyword. It can also show you traffic based on your setting of broad, exact or phrase match. You can localise your search to your country, as well as have a global search if you are an international business. To generate good content ideas, you simple cannot ignore this free tool.

Content Ideas 4: Yahoo Answers

Yahoo Answersis a Q&A site; it's a gigantic database, which has people contributing from around the world. You can use your keyword to ask a question, and observe the Q&A to get some great content ideas. I did a search for visit to buckingham palace as per above -, and saw over 1,270 questions being asked related to this term! This will provide ample ideas for content.

is a Q&A site; it's a gigantic database, which has people contributing from around the world. You can use your keyword to ask a question, and observe the Q&A to get some great content ideas. I did a search for visit to buckingham palace as per above -, and saw over 1,270 questions being asked related to this term! This will provide ample ideas for content.

Content Ideas 5: LinkedIn

This is great source of insider knowledge. LinkedIn has many groups, in which people within a particular industry/sector share valuable knowledge. By joining the relevant group, you can learn how the industry experts see the future or trends. This information can be used to generate content ideas.

Discussions within a group also provide insights which are invaluable. This information can be used to generate frequently asked questions (FAQ), a great source of content writing for the website, as well as blogs and newsletters. People generally respond well when asked about their opinions and ideas; you can do a survey within your group to generate some content ideas.

From the above, it can be seen that there are great sources of free content creation ideas. People mostly complain about not having ideas for content, but the list above should go a long way to eliminate this complaint. There are other sources as well, for example You Tube or Google Alert, but if you start with one of the above, then you will create enough ideas and a long list of type of content to generate.

If you find the above useful, or wish to add other free sources, then please leave a comment or share this article.

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